BTL
Face-to-Face Connection: The Living Touch of a Brand
In an age overflowing with data and imagery, sometimes the deepest impact is born from a single glance, a simple smile, or an unmediated conversation.
Here, within Aftab’s BTL division, connection takes the shape of presence — direct, inventive, and purposeful. By focusing on specific audience groups, this unit forges deeper, more human relationships between brands and customers at points of sale; connections that move beyond advertising to become tangible, lasting experiences.
The events carried out under Aftab’s BTL division include:
- Brand-focused competitions and contests
- Creative, interactive events
- Corporate and organizational gatherings
- Official product launches
- Specialized training sessions for clients and staff
The scope of this division’s expertise spans a wide array of practices:
- Planning and executing sampling and promotion: direct sales, van sampling, roadshows, town storms, merchandising
- Guerrilla marketing campaigns: environmental, in-store, experiential, and event-based
Through innovative strategies and dedicated specialist teams, Aftab’s BTL division creates live, impactful, and distinctive experiences for brands — where presence transforms into message, and audiences do not merely see a brand’s story, but feel it.
