Strategy and Innovation
In today’s fast-evolving world, where industries, technologies, and consumer behaviors constantly reshape the landscape, Aftabnet’s Strategy & Innovation Department exists to guide brands into the future.
Our philosophy is simple yet powerful: combine strategic clarity with deep market insights to design growth, solve complex challenges, and create meaningful differentiation.
We don’t rely on generic frameworks; we deliver trend-aware, data-driven, and ROI-focused strategies that transform insight into impact. Every solution is designed to maximize productivity, unlock growth, and ensure measurable business outcomes.
Our Labs – Where Ideas Become Impact
Business Lab
Future-proofing your business with models built for tomorrow.
We partner with you to design sustainable business strategies, ensuring your company thrives in an increasingly competitive landscape.
Our services:
- Business planning and strategic roadmaps
- New business model design and validation
- Market entry and expansion strategies
- New revenue model design and cost optimization
Marketing Lab
Turning marketing into a growth engine.
We design holistic marketing strategies that resonate with audiences and accelerate performance across channels.
Our services:
- Integrated Marketing Communications (IMC)
- Strategic Marketing Plans
- Data-driven campaign planning
- sales channel strategies
Product Lab
From concept to market, we build products that win.
Our Product Lab ensures that new ideas are validated, developed, and launched with maximum impact.
Our services:
- New product development (NPD)
- Market research and product validation
- Lifecycle management and product innovation
- MVP design
Brand Lab
Creating brands that people believe in and love.
We uncover the essence of your brand and translate it into compelling strategies and identities that build long-term equity.
Our services:
- Brand strategy and positioning
- Rebranding strategy design and brand architecture
- Brand book design
- Brand experience design
Innovation Lab
Where bold ideas meet real-world impact.
We embrace open innovation and co-creation to solve business challenges and unlock new opportunities.
Our services:
- Open Innovation strategy
- Aftabnet Innovation Camps (ideation and problem-solving)
- Corporate venturing & accelerator programs
- Innovation ecosystem design
